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Eco-Labelling: What Does It Mean?
Yesterday I was looking for the carbon footprint of shampoo for a client project and found that Boots were now using the Carbon Trust's new(ish) carbon label (right). One bottle of shampoo is...
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Greenwashing or Clear Communication?
Terra Choice, a US Green Marketing company has released a 'green paper' entitled the 6 Deadly Sins of Greenwashing. It details the results of a survey of over a thousand products with green claims -...
View ArticleGreenwash Abounds!
I finally got around to reading the February edition of the ENDS report yesterday and was disappointed, but not surprised, to find four major stories on Greenwashing. - Two of these (mastic asphalt...
View ArticleCarbon Trust Label Revisited
I saw a presentation by the Carbon Trust yesterday on Teesside. It was excellent and the presenter was full of enthusiasm - helped no doubt by the fact the Trust was the only such organisation to get...
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Nudge, nudge!
OK, so I'm a 12 months behind the curve, but I've just finished last year's political must-read "Nudge: Improving Decisions About Health, Wealth and Happiness" by Richard Thaler and Cass Sunstein. The...
View ArticleThe value of stuff
"We want to treat waste as a resource." is a constant refrain from the great and the good, but how do we make that happen? The obvious approach is to try and create robust markets in secondary...
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Green Business Still Has Some Growing Up To Do
I found this article on organic food production in the Guardian both interesting and disturbing. Interesting in its discussion of the whys and wherefores of organic food production. Disturbing in that...
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Have eco-labels had their day?
You get eco-labels on everything these days. You can't grab a coffee without it being rainforest-certified, fair-trade, organic or all three. This very ubiquity bothers me - are all these products...
View ArticleAsk Gareth: How Green Is Green?
In this edition of Ask Gareth, I discuss the thorny issue of making green claims and how to avoid accusations of greenwash. You can see all editions of Ask Gareth by clicking here. If you'd like to...
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Are eco-labels worth the sticky paper they're printed on?
Interesting article in the Guardian yesterday about the drop off in FairTrade sales. Some of this decline is due to squeezed consumer wallets, but there were plenty of coffee and chocolate producers...
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