I saw a presentation by the Carbon Trust yesterday on Teesside. It was excellent and the presenter was full of enthusiasm - helped no doubt by the fact the Trust was the only such organisation to get an increase in funding in the Budget.
Well I was a little disparaging last year about the Trust's carbon labelling of Walkers' Crisps. What I didn't fully realise is that the label is given on a 'reduce it or lose it' basis - so the main purpose is to cajole the manufacturer to reduce the footprint, not just label proclaim it.
Currently the label is only found on crisps, Boots' shampoo and Innocent smoothies. The Trust is working with a huge raft of new companies in 2 tranches, covering everything from strawberries to paving slabs. It looks as if this one could run and run.
